Each news age has its star. The New York Times, AOL, Yahoo, Google, Facebook and as of this week, Buzzfeed. It is easy to think one player always, briefly, dominates a market. But this is akin to only focusing on the Great Men who changed history, a discredited approach. In reality, an undergrowth of innovation, in tech, regulation, business models, and user dynamics, sustains any new trend in the market for content. To put too much focus on one player who capitalizes on or epitomizes a trend, is plain silly. Moreover, it likely means you'll be the last to understand the next shift. Buzzfeed is a great investment, not just because of what it is now, but because of what it will become after this week, a content behemoth and a misnomer for the new Internet—until the next one comes along.