Can Apple’s wearable device drive user adoption?

Can Apple’s wearable device drive user adoption?


Tuesday 9 September 2014


Apple released its highly anticipated wearable device, Apple Watch 1pm EST today (Apple Live). While the wearable technology holds significant promise, the lower adoption rate has been disappointing. Most of the wearables have ongoing concerns with appeal, comfort and, more importantly, accuracy. At the same time, because of the privacy issues tied to one’s personal data, it is unclear how data can be shared securely with providers and payers. How can Apple’s new product be a game changer? Can it drive the adoption among Apple users? We will have to wait and see. Time will tell.


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