Open Innovation is an attractive business model. There is often resistance towards true open innovation. The 3rd party innovation market is maturing with a myriad of players (NineSigma, Hypios, Ideascale, Induct Software, Innocentive, GLG, Skillbridge, Zintro). The next generation open innovation is very different. Increased trust in disintermediation has created opportunities at the higher end of the spectrum. Realizing the true potential of opening up innovation has to do with mobilizing employees and executives to share thoughts with the outside, not just receive input. Expert network? That’s you. See Yegii's recent White Paper on Open Innovation.